As the internet continues to make the world a smaller place, online shopping has seen a sharp rise in popularity. Our previous article on The Evolution of Online Shopping highlights how the e-commerce market size is projected to grow by 42% between 2020 and 2024. With this growth, gone are the days of exhausting trips to crowded malls or boutique-hopping to stay on top of the latest trends.
Digital marketplaces and e-commerce options at once provide a vast array of options at the click of a button and empower fashion enthusiasts to explore various styles. In this article, we’ll take a look at three examples of how brands are setting themselves apart from other retailers and making following fashion and eyewear trends easier to keep up with.
TikTok Shop’s streamlined fulfilment process
If you’ve spent any time on TikTok, you’ve probably experienced something like this– you stumble across a clip where the creator is using or wearing something that catches your eye, except you have no idea where they purchased it, and no matter how hard you try, you just can’t find it. With the platform’s newly launched Fulfilled by TikTok programme, users can now shop within the app and have trendy items shipped directly to their doorstep. In-stream shopping among UK users hasn’t quite caught on as it has among users of the app’s Chinese counterpart, but features such as same-day fulfilment and the accessibility of the latest coolest items could be a game-changer for retailers.
Oakley’s online catalogue and AR features
One of the perks of shopping online is having seemingly endless options laid out in front of you. Scrolling through Oakley’s range of sports sunglasses, you’ll be greeted with a plethora of styles from their classic Holbrook sunglasses to the edgier Wind Jacket 2.0 frames. Many shoppers may be concerned that they won’t get to see what the sunglasses will look like on them, but Oakley has the perfect solution. With the Find Your Perfect Frames feature on the website, shoppers can now find their ideal styles based on their face shape, size, and attributes via a quick face scan, making online shopping for sunglasses more convenient than ever.
Depop’s treasure trove of Y2K pieces
Sustainability in fashion has become the newest trend for members of Gen Z, driving a boom in preloved clothing. An article from The Guardian reports that as fast fashion declines, charity shops like Oxfam have been experiencing a 40% boost in sales, and e-commerce platform Depop has become the go-to place for fashionistas to get their fill of affordable vintage pieces, whether it’s Y2K outfits, shoes, or even mid-century style furniture. The site has also encouraged younger shoppers to participate in the circular economy by selling clothing they no longer want to wear, allowing them to stay fashionable and make money in the process.
For the most part, online shopping has transcended traditional barriers, bringing the latest trends to our fingertips and transforming the way we curate our personal style. The ease of exploration, the abundance of choices, and the swiftness of delivery times all contribute to an experience where staying fashionable is an accessible reality instead of a mere aspiration.
E-commerce isn’t just for refreshing your wardrobe, however. If you’re looking to improve your home decor with new trends for the season, visit the Shopy website for kitchen accessories, garden items, and more!
